I'm innately driven to improve the world around us in meaningful ways. 

I’m Sara Wells — a user experience researcher, designer, and strategist with 11+ years experience shaping complex, high-traffic enterprise systems and consumer workflows. I untangle that complexity to find insights and opportunities, then help teams act on them to achieve desired outcomes. I guide strategy, roadmaps, and vision as well as detailed designs and processes. My passion is fueled by curiosity, empathy, commitment, and a natural inclination to find a better way.