Car Rental Website

Our team was tasked with creating detailed designs for the redesign of a major car rental website based on the research conducted and the approved design direction outlined during the recent Definition phase. The scope included car reservation flows, rewards program enrollment and management, fleet information, marketing and promotional information, etc. After a few weeks of initial whiteboarding, our team of interaction designers, content designers, and visual designers created detailed designs in very fast-paced 2-week sprints.

work completed with team at Fjord Austin

Project Type

detailed design

Platforms

desktop web
mobile web
iOS & Android

Tools

Pinterest
Sketch
InDesign

My Contribution

sketches, ideation
wireframes
interaction notes

Explore > Sketch > Wireframe > Annotate

Tackling the car reservation flow first, we broke the process into 3 main steps with experience goals for each:

Enter Trip Details – We wanted this step to be quick so the user could see available cars and prices as fast as possible.
Choose Car – We wanted this step to be exciting so the user would look forward to their car rental.
Checkout – We wanted this step to be easy so the user could feel like renting a car with this company is quick and painless. We also wanted to put their mind at ease by presenting the important points of the policies and fine print in an easily digestible form.

With these goals in mind, I began whiteboarding.